Google Business Profile Management That Gets You Found
Your Google Business Profile is often the first thing a potential customer sees when they search for a business like yours.
Before they visit your website, they can see your reviews, services, photos, location, opening hours and competitors directly in Google Search and Google Maps.
At High Like, we manage and optimise Google Business Profiles to help businesses improve their local visibility and turn more Google searches into calls, website visits and enquiries.
Want to know how well your Google Business Profile is performing? Get a Free Google Business Profile Audit
Your Google Business Profile Should Be Working Harder
Setting up a Google Business Profile is the easy bit.
Getting it to consistently appear for the searches that matter to your business takes ongoing work.
Google needs to understand exactly what your business does, where you operate and why it should show your business ahead of the competition.
We work on the signals that help build that understanding.
From categories and services through to content, local relevance, citations, reviews and your website, we bring the different parts of your local presence together.
The aim is simple: more visibility in the areas you want to work and for the services you actually want to sell.
What's Included in Our Google Business Profile Management?
Google Business Profile Optimisation
We review your entire profile and make sure the foundations are right.
This includes your primary and secondary categories, business information, services, descriptions, opening hours, service areas, photos and other important profile features.
We also look for opportunities that may have been missed when the profile was originally set up.
Google Maps Optimisation
Ranking in Google Maps is not just about filling in your profile.
We look at your wider local presence, your website, competitors and the searches people are making in your target area.
This helps us build stronger connections between your business, your services and your location.
Regular Google Business Profile Posts
An inactive profile doesn't tell customers much about what's happening in your business.
We create and publish regular updates covering your services, completed work, offers, advice and other useful information.
Rather than posting for the sake of it, we use your profile to reinforce the products and services you want Google and potential customers to associate with your business.
Categories and Services
This is an area we regularly find businesses have overlooked.
Choosing the right primary category is important, but there can also be opportunities within additional categories, services and products.
We continually review these as part of the campaign rather than treating profile optimisation as a one off job.
Local SEO Beyond Your Google Business Profile
Google Business Profile management works best when it forms part of a wider local SEO strategy.
That's why we don't just log into your profile a few times a month and post something.
We look at the wider signals supporting it.
Local Citations
We build and improve listings across relevant business directories and local platforms, helping Google verify important information about your business.
Website Optimisation
Your website and Google Business Profile should support each other.
We look at the pages connected with the services and locations you're targeting and identify opportunities to strengthen their local relevance.
Internal Linking
We improve the connections between important pages on your website so customers and search engines can more easily understand your services and areas.
Local Content
Where there is a genuine opportunity, we can develop service, location and supporting content around the searches your potential customers are making.
Competitor Analysis
We look at the businesses currently appearing above you.
What categories are they using? What services are they targeting? How strong are their websites? What local signals do they have that you don't?
Then we work out where the opportunities are.
See Where You Actually Rank on Google Maps
Searching for yourself on Google isn't a reliable way of measuring your local visibility.
Results can change depending on exactly where the person searching is located.
We can track your Google Maps visibility across your target area, giving us a much clearer picture of where you're strong and where work is still needed.
Instead of simply saying "you're ranking on Google", we can see how your visibility changes across different locations.
That information helps guide what we work on next.
Google Business Profile Management for Local Businesses
We particularly enjoy working with established, owner led businesses where Google Maps can have a direct impact on enquiries.
That includes:
Trades and home improvement businesses
Builders, plumbers, electricians, roofers, heating companies, window companies, kitchen companies and other local trades.
Property businesses
Surveyors, removals companies, property maintenance businesses and other companies working within defined geographic areas.
Professional services
Mortgage brokers, financial businesses, consultants and other businesses where local trust matters.
Shops and local businesses
Businesses with a physical location that want to increase their visibility to people searching nearby.
If your customers search Google for what you do + where you do it, there's probably an opportunity.
Already Have a Google Business Profile?
Good.
Most businesses we work with already have one.
We don't need to start again.
We'll review what you've already got, identify what's working, find what's missing and build from there.
In many cases there are opportunities sitting inside an existing profile that simply haven't been used properly.
Send us your business name and we'll take a look.
Google Business Profile Management in Manchester and Beyond
High Like is based at 199 Monton Road, Monton, Greater Manchester.
We work with businesses across Monton, Salford, Manchester, Trafford, Stockport, Cheshire and the wider North West, as well as businesses elsewhere in the UK.
You don't need to be based around the corner for us to manage your Google Business Profile.
What matters is understanding where your customers are and where you want your business to become more visible.
Google Business Profile Management That Connects With SEO
One of the biggest mistakes we see is treating Google Maps and website SEO as two completely separate things.
We don't.
If you're trying to rank for a valuable local service, we'll look at both your Google Business Profile and the page on your website supporting that service.
If you're trying to expand into another area, we'll look at whether your website provides enough evidence and relevance to support that expansion.
Our Local SEO work brings these different signals together.
For businesses around our own area, you can also read more about our approach to SEO in Monton.
What Does Google Business Profile Management Cost?
We keep our approach straightforward.
The level of work depends on the competitiveness of your market, the locations you're targeting and whether you need Google Business Profile management alone or a wider local SEO campaign.
We can start by looking at what you already have.
There is no point recommending a large SEO campaign if your biggest opportunities can be found by improving your existing local presence.
Frequently Asked Questions
What is Google Business Profile management?
Google Business Profile management is the ongoing optimisation and development of your business listing across Google Search and Google Maps. It can include categories, services, posts, photos, business information, reviews, local SEO signals and monitoring your visibility.
Can you improve my Google Maps rankings?
We work to improve the signals that influence local visibility, but nobody can guarantee a particular Google Maps position. Our approach focuses on improving your profile, website and wider local presence to give your business the strongest possible opportunity to appear for relevant searches.
How long does Google Maps SEO take?
It depends on your starting position and competition. Some changes can have an impact relatively quickly, while competitive searches and geographic expansion usually require sustained work.
Do you need access to my Google account?
You can add us as a manager of your Google Business Profile. You should never need to give an SEO company your personal Google password.
Can you manage more than one location?
Yes. We can manage individual profiles as well as businesses operating from multiple locations.
Can you manage a service area business?
Yes. We work with businesses that visit customers rather than serving them from a shop or office. The strategy can be different, particularly when targeting multiple towns and areas.
Do I need a website to rank on Google Maps?
A strong website can significantly support a local search campaign. Your Google Business Profile doesn't exist in isolation, which is why we look at the relationship between your profile, website, services and target locations.
Do you create Google Business Profile posts?
Yes. Regular posting can form part of our management service. We use posts to showcase services, completed work, offers, company updates and useful information.
Can you help with Google reviews?
We can help you develop a sensible process for generating genuine customer reviews and advise on responding to them. We don't provide fake reviews or recommend shortcuts that could put your profile at risk.
Can you take over an existing Google Business Profile?
Yes. That's how most of our campaigns start. We'll audit the existing profile first rather than unnecessarily creating a new one.
Find Out What Google Is Showing Your Customers
You might be surprised by how differently your business appears across your local area.
We'll look at your current Google Business Profile, the searches you're targeting and some of the businesses you're competing against.
Then we'll tell you where we think the opportunities are.
Get Your Free Google Business Profile Audit
Call 0161 841 6200
Email info@hlaio.com
Or complete the enquiry form below and we'll come back to you.
Get in Touch
Ready to get your business higher? Drop us a message or book a call.