About High Like
Built by people who give a shit. For businesses that do the same.
Hey, I'm Mike
I started High Like because I was done with the corporate SEO circus. Big agencies treating clients like numbers. Account managers who have never ranked a website. Businesses paying for reports instead of results.
I wanted to build something different.
I'm a father first. And I built this company so I could work with people I actually respect. No bullshit business owners who value the same things I do. Work hard. Show up. Build something real. Prioritize freedom and family.
Gen X, grew up work hard, play hard. Still live by it. I also coach an U12 basketball team because I believe in showing up for the things that matter.
High Like is not a faceless agency. It's a small, local, agile team at the forefront of what actually works in search today. No fluff. No corporate waffle. Just results.
"No one forgets a name that solves real problems and shows up daily. 1% understand this."
Why High Like Exists
Most SEO agencies are stuck in 2015. They're chasing link schemes, pumping out content mills, and hoping Google doesn't notice. Meanwhile, search has changed completely.
AI search is reshaping how customers discover brands. Google Maps dominates local results. ChatGPT and Perplexity are becoming primary research tools. The old playbook does not work anymore.
High Like was built for this new reality.
We focus on AIO (AI Optimisation), GEO (Generative Engine Optimisation), and proper SEO that builds long-term authority. We work with owner-led businesses who want to dominate their market, not just exist in it.
And we do it fast. Two full-time developers. No outsourcing. No account manager runaround. Just a team that moves quickly and gets results.
Fast Execution
No delays. No jargon. Just action.
Real Results
Leads, not vanity metrics.
No Bullshit
Straight talk. Total transparency.
The Team
High Like is a small team. Four people. Local. Agile. At the forefront of innovation in search and AI optimisation.
No outsourcing. No freelancers in different time zones. No account managers who have never built a website. Just people who know their craft and move fast.
M
Mike Friend
Founder
Strategy, client relations, and making sure everything actually works. 20+ years in SEO, helped over 200 SMEs grow through search.
G
Greg
Lead Developer
Builds fast, clean websites in WordPress and Elementor. No shortcuts. No bloat. Just professional sites built for SEO and conversion.
D
Doug
Developer
Technical builds, site migrations, and backend work. Handles the complex stuff that most agencies outsource.
E
Emily
Content Lead
Writes content that ranks and converts. No keyword stuffing. No AI slop. Just clear, strategic copy built for search and humans.
What We Believe
Time is the most important commodity in the world.
When you give someone your time, you give away part of your life you never get back. That is why we move fast, communicate clearly, and do not waste anyone's time with fluff or delays.
Someday means never.
If you are serious about growing your business, waiting is not a strategy. The businesses that adapt early win. The ones that hesitate fall behind. Simple as that.
Work hard. Show up. Protect what matters.
We believe in building businesses that align with real values. Freedom, family, and doing work that actually matters. And we believe the protection of animals, biodiversity, and immediate action on the climate crisis should be the world's top priority.
Life Mission:
To raise my kids happy, fearless, and in a positive world that protects the natural world.
Drop cliffs, not bombs.
Work With A Team That Actually Cares
If you are tired of big agencies treating you like a number, or SEO companies that overpromise and underdeliver, let's talk.
High Like works with owner-led businesses who want real results, straight communication, and a team that shows up every single day.
Don't get hung up. Get high.
Get in Touch
Ready to get your business higher? Drop us a message or book a call.